As the Lunar New Year approaches, DA MEN USJ unveils a unique and eco-conscious celebration, prioritising the climate change narratives and influencing the adoption of lasting changes. Under the theme of ‘Dragon Odyssey’ until 25 February 2024, the campaign leverages the symbolism of dragons and draws inspiration from beautiful Malaysian folklore, fostering engagement with shoppers, corporates, and authorities through the art of storytelling.

A crab-shaped metal bin at the main entrance champions the eco-friendly initiative, strategically placed to collect plastic caps and bottles. All gathered plastic will be conscientiously forwarded to the Subang Jaya City Council (MBSJ) recycling hub in USJ1, reinforcing DA MEN USJ’s dedication to fostering a sustainable and vibrant community throughout 2024.

Upon arrival at the lobby on the Ground Floor, shoppers are welcomed with a captivating Dragon Pearl display in an underwater setting, with peonies, chrysanthemums, and marine life to give a unique artistic spin to the festive celebration.

Catch traditional and acrobatic lion dance performances on the Ground Floor this 24 February 2024 at 2pm. Partnering with VR Drumming Academy, DA MEN USJ showcases a multi-genre musical production involving 70 performers inspired by the legend of Naga Seri Gumum (Dragon of Tasik Chini) and the Chinese favourite, Nezha. A stunning performance will unfold this 24 February 2024 against a mystical underwater mall decoration, some crafted from recycled materials.

For more information on ‘Dragon Odyssey’ activities, visit damen-mall.com or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8021 0222.