“Most Cadbury Chocolate Tarts Baked in an Event” Bakes Up 26,550 Tarts
The nationwide Kuih Raya Dari Hati to produce the “Most Cadbury Chocolate Tarts Baked In An Event” effort paid off for Mydin and Cadbury Dairy Milk after they baked 26,550 tarts to claim their spot in the Malaysia Book of Records recently.
Through this initiative, Malaysians got to perform an act of kindness by baking Cadbury Tarts that will be donated to charity homes. The Kuih Raya Dari Hati event rallied Malaysians to create history by baking over 25,000 Cadbury Tarts
“Our Kuih Raya Dari Hati campaign was launched with the aim to continuously inspire families to bond over baking and encourage the acts of generosity. Cadbury Dairy Milk wants to provide those observing this holy month the opportunity to create memories together through baking and sharing the goodness with others while achieving a milestone in The Malaysia Book of Records. None of this would have been possible without MYDIN and we’re grateful to have their full support,” said Narmeen Khan, Managing Director for Malaysia & Singapore, Mondelez International.
“MYDIN is truly grateful to be able to continuously work hand in hand with Cadbury Dairy Milk to bring happiness to the needy. Ramadan is always about sharing goodness and time together.
We are delighted to be a part of this noble initiative and to provide the venues for the Cadbury act of kindness. We hope this event will give good memories and bonding time with their loved ones while bringing smiles to the people at charity homes for their Raya celebrations,” said Datuk Wira (Dr) Haji Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Bhd (MYDIN).
The Kuih Raya Dari Hati was carried out nationwide at Mydin outlets in Bukit Mertajam, Subang Jaya, Tunjong in Kelantan and Mutiara Rini in Johor.
The baking sessions also had celebrity chefs Dato’ Fazley Yaakob, Sue Razip and Mohd Shafiq Bin Zulkarnain joining in.
